Key takeaways
Product information is constantly changing and touching so many peoples’ hands (design, product development, production, sourcing, merchandise, buying, suppliers, freight handlers, eComm, customer service..the list could go on!!). But Excel ain’t gonna cut it.
H2 – In a nut shell In a nut shell a lead generation funnel is:
Simply put, a lead funnel is a figurative funnel that represents the journey a potential customer (or lead) takes to understand your product, what you offer and covert to a paying customer. The good kind of customer. A lead funnel is made up of different stages that your potential customer passes through to get to the end of the metaphoric funnel, from the beginning of the journey (awareness) to the end (becoming a customer). It is as simple as that!
H3- What are the primary 3 sections of a lead funnel?
Lead funnels, TOFU, MOFU, BOFU…. Sometimes all the digital marketing acronyms, abbreviations and everything in between is enough to want to return to the good old days when a customer journey was just about getting them through your door.
But with the growing online demand, comes the customer journey of a new kind… the digital journey.
Customers are swapping train tunnels to funnels, billboards to digital ads and magazines to online blogs. With that comes your customer lead tunnels (and all the MOFU, TOFU AND BOFU in between).
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Nicolaj
Founder of cult Danish brand Ganni
H2- So first of all, what is a Lead?
When looking at new home loans it’s important to compare more than just the interest rate. Look at all the fees and charges associated with the loan, as well as features and add-ons that are important to you, for example a redraw facility or offset account.
Your financial situation may have changed since you took out your current loan, so take the time to work out exactly what you can afford. A lending specialist can talk you through each home loan in detail and assess whether a switch will help you save money over the long term. Some of the upfront and ongoing costs may include exit and break fees, new loan establishment fees,
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This your H3 Sizing and Style
You can also use our split loan calculator to find the best combination of fixed and variable interest rates to suit your needs, and our refinance calculator to calculate how much interest you could potentially save by switching your home loan to us.
This your H4 Sizing and Style
Lead funnels, TOFU, MOFU, BOFU…. Sometimes all the digital marketing acronyms, abbreviations and everything in between is enough to want to return to the good old days when a customer journey was just about getting them through your door.
But with the growing online demand, comes the customer journey of a new kind… the digital journey.
Customers are swapping train tunnels to funnels, billboards to digital ads and magazines to online blogs. With that comes your customer lead tunnels (and all the MOFU, TOFU AND BOFU in between).
